Why is this so important? Because things that are perfect in one developmental period could be useless or even detrimental in the next, and vice versa. So we teach you to know where your puppy is developmentally, and what to do right now.
Yes, Puppy Culture is a “positive,” reinforcement-based program and we do not use corrections or outmoded dominance theory, but that is really all a by-product of observing the puppy and serving him the learning experience he is asking for.
And I will add that our program is based on the latest science and studies on puppy and animal rearing, and we include many experts and authors in the film to further explain the logic of the program.